CLIENT: Microsoft – Tablet PC
ROLES: Digital Strategy, Interactive Creative Direction (Design & Development), Technical Lead
OBJECTIVES: Promote the Tablet PC and provide the consumers with offers from the retail and brand partners.
SOLUTION: Develop an online interactive experience that features a demo of the Tablet PC and special offers on Tablet PCs from the retail and brand partners. Create a content management system that allows the retail and brand partners to schedule and update their offers in real-time.
RESULTS: Retail and brand partners were actively competing for share of consumers and perceived this campaign and tool as a definite value add strengthening their relationship with Microsoft. Tablet PC sales increased above expectations.
I was awarded the Microsoft Global Agency Value Add Award for my involvement with this initiative.