marketer, strategist, director, leader, creative, artist with extensive experience in B2B and B2C advertising, branding, corporate communications, demand generation, direct response, digital, event activation, promotions, public relations, referral, retail and social media.

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CLIENT: Microsoft – Tablet PC

ROLES: Digital Strategy, Interactive Creative Direction (Design & Development), Technical Lead

OBJECTIVES: Promote the Tablet PC and provide the consumers with offers from the retail and brand partners.

SOLUTION: Develop an online interactive experience that features a demo of the Tablet PC and special offers on Tablet PCs from the retail and brand partners. Create a content management system that allows the retail and brand partners to schedule and update their offers in real-time.

RESULTS: Retail and brand partners were actively competing for share of consumers and perceived this campaign and tool as a definite value add strengthening their relationship with Microsoft. Tablet PC sales increased above expectations.

I was awarded the Microsoft Global Agency Value Add Award for my involvement with this initiative.