betolerant rencontre gay CLIENT: Microsoft – Office Visio & Project
pop over to this site ROLES: Digital Strategy, Interactive Creative Direction (Design & Development)
visit homepage OBJECTIVES: Help activate the launch of Microsoft Office Visio & Project 2007.
http://www.commune-cailly.fr/filoime/krepost/2633 SOLUTION: Develop an online interactive experience that educates the users on the new features for Microsoft Office Visio and Microsoft Office Project. Create puzzle type games that would apeal to the target audience while highlighting the new key features of the software in a challenging and fun way.
Brand exposure exceeded expectations
Users spent an average of 15 minutes on the site
Feedback from the target audience was very positive
Social chatter rose looking for the solutions to the puzzles