CLIENT: Kentucky Fried Chicken – Star Wars
ROLES: Digital Artist, 3D Illustrator/Animator, Web Developer
OBJECTIVES: Design 4-color art for KFC buckets and cups and generate proto-types for client approvals.
SOLUTION: Design CMYK art for KFC buckets and cups and then convert them into RGB texture maps for photo-realistic 3D renderings and animations. Produce still renderings and full 360 animated views of all deliverables and post online for client approvals.
CHALLENGES: Two of the challenges for the CMYK art were getting accurate vibrant color on the unique substrate of the chicken buckets and cups and determining the scaling offset to compensate for the curve of the vessels from their bottoms to their tops to make sure the imagery remained proportionate.
RESULTS: The clients were all very pleased with the final art and produced pieces and were impressed with the innovation, quality and speed of utilizing photo-realistic 3D illustration and animation for online approvals as opposed to shipping physical proto-types.