marketer, strategist, director, leader, creative, artist with extensive experience in B2B and B2C advertising, branding, corporate communications, demand generation, direct response, digital, event activation, promotions, public relations, referral, retail and social media.

  • IPS-Home
  • IPS-Product
  • IPS-Blog
  • IPS-LinkedIn
  • IPS-Facebook
  • IPS-Twitter
  • IPS-YouTube
  • IPS-ERR-Organic

CLIENT: InteliSpend Prepaid Solutions | A Blackhawk Network Business

ROLES: Digital Strategy, Interactive Creative Direction (Design & Development)

OBJECTIVES: Create brand awareness through digital channels and build opt-in database for inbound marketing.

SOLUTION: Develop online presence web site, blog, social media channels, organic landing pages, and pay per click campaigns with associated landing pages.

Brand impressions exceeded three million
Monthly site visits rose 1,600% in two and one half years
Average time on site was two minutes
An average of 30 marketing qualified leads were delivered to sales force monthly

Note: In 2014 the Employee Reward and Recognition Landing Page ranked position one – page one on Google search results for the key words: ‘employee incentives’, ’employee incentive awards’ and ’employee incentive rewards’.